Thursday, April 4, 2013

WEEK 1 EOC: Volkswagen Lemon

“The Volkswagen missed the boat”
 This Quote to me means they started marketing this car in the United States with bad timing and it flopped. World War Two had just ended a mere 10-15 years ago. What happened during WWII? The Nazis captured the Jews. The agency that produced this ad was a Jewish company, why would they want to help out the enemy. This is not only a bad batch it is also a advertising from Germany simply after the war. They had a bad batch of cars that failed the inspection, basically making them “lemons”
 “We pluck the lemons; you get the plums”
 In other words the company is saying they will collect all the bad apples in the bunch before sending them out. But a wonderful advertising sales pitch. No one wants to get the bad seed, that’s why the inspect everything. The first one came back not so great so they went at it again and came out better.
 “Final Inspection is really something!”
 They are telling you that these cars are very well inspected by around 4k employees The reason they tell you this is to let you know that even though there was a bad batch “LEMON” It was just a common mistake and will not happen again. So they will insure you that your car will be guaranteed not a “lemon”.

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