WEEK 3 EOC: Tobacco Ad

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Photo From: http://file.vintageadbrowser.com/7vjjlc2x3ikgin.jpg

• 1. Determine the scenario: What happens in this frame?
• 2. What is the setting? What are the conditions?
• 3. Who are the people or groups?
• 4. What is their point of view around this specific experience?
• 5. What are their goals?
• 6. What are their assumptions? What are their perceptions?
• 7. Are there conflicts? Is there cooperation?
• 8. What are the outcomes?

This vintage advertisement on tobacco is stating how pleasurable it is to smoke the brand of camel. The gentleman in the ad is looking relaxed and laid back trying to show how hip it is with there brand being burned by you. They have him in a nice breezy day birds a chirping condition. The point of view is they have a young built guy smoking their smokes in a relaxed cool fun environment. Their goal is to sell their pack as a fun enjoyable product instead of just death. They do mention the surgeon’s warning on this pack but as well they spin it off with how the character and speech at the top say’s “Pleasure To Burn” speaks for itself.  They have a pack of smokes you can see rolled up in his sleeve to show another cool trend that people can do to hold there pack (In another “Hip Way”). There is a conflict because they have a surgeons warning on their ad, so they try and show that although it can cause death, it is a hip cool thing to smoke a stogie.  The outcome to this ad obviously was a good outcome, because, people to this day get a lot of pleasure smoking cigarettes even though they know for a fact that it kills people. So much to say, even though they know it can kill them in the process.