The Big Idea

The Big Idea: 1) Creative advertising requires the communication of a meaningful message to an audience through an idea, expressed through the visual design and copy. 2) An agency must generate several viable concepts to present to their client. 3) Not only does the design serve to catch the viewer's attention with its atypical appearance, but also its form and content are completely interdependent. 4) “In focus group after focus group, someone who had never considered the magazine to be ‘for them’ would become engrossed in an article relevant to them. So how do you convert the people who aren't in focus groups? By making the advertising as intelligent and colorful as the publication itself. In other words, make it a product demonstration on paper. Get people's noses in between the pages, and they'll stay there.” PAGE 68 INFORMATION FROM TEXTBOOK: Landa, R. (2010). Advertising by Design: Generating and Designing Creative Ideas Across Media. Wiley

Everyone that is into games goes to E3, this is for console games and computer games, as well as this event called CES, CES actualy comes to Las Vegas every year. I Would use these events to show off my product and how spectacular it is compared to its competition, It actually so powerful it docent even have numbers in it. Like the 600 series, 700 series, its just called TITAN, it is literally in its own category, witch this show you right here how amazing it is. Its slick design of aluminum compared to these other cases witch is surrounding it made of plastic. The ventilation of this is superb compared to the others, witch makes the room cooler when you have your system on for an extended period of time all of these aspects will be shown and proven at all these evens that the campaign will be taking place. Leave the competitor with a knock out or a dazed fight back against us.